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Your Ultimate Guide to Standard Sign Sizes

Sign Sizes - BPLA Blog

Have you ever noticed how there are common sign sizes in different locations around you? From storefront signs to highway billboards, we’ve come up with a comprehensive signage size guide to help you choose the right size for your needs. In this article, we’ll discuss standard sign sizes, their uses, and their benefits. But, why does size matter in signage? Choosing the right size for your sign can greatly impact its visibility, effectiveness, and ability to convey your message. So, let’s dive in!

Standard Sign Sizes for Outdoor Signs

A well-placed outdoor sign has the power to attract potential customers, inform passersby, or provide direction. Here are some common sign sizes for outdoor signage:

1. Billboards

Billboards are large outdoor advertising structures that are commonly found along highways and busy streets. The most common sizes for billboards are:

  • Standard billboard: 14′ x 48′ (commonly referred to as a “bulletin”)
  • 30-sheet posters: 12’3″ x 24’6″
  • 8-sheet posters: 5′ x 11′

2. Roadside Signs

Roadside signs provide information and directions to drivers and pedestrians. Common sizes for roadside signs include:

  • Standard traffic sign: 30″ x 30″
  • Stop sign: 30″ x 30″ (commonly found in the US) or 750mm x 750mm (metric size)
  • Parking signs: 12″ x 18″

Common Sign Sizes for Indoor Signs

Indoor signs can range from informational signs to promotional materials. Here are some popular categories and their associated standard sign sizes:

1. POP Displays

Point-of-Purchase (POP) displays are attention-grabbing marketing materials placed in retail stores. Common POP display sizes include:

  • Counter displays: 8.5″ x 11″
  • Floor displays: 22″ x 28″ or 24″ x 36″

2. Banners

Banners can be used for various purposes, including event promotions and brand advertisements. Common banner sizes include:

  • Standard indoor banner: 2′ x 4′, 3′ x 6′, or 4′ x 8′
  • Retractable banner stands: 33″ x 81″

A Signage Size Guide for Vehicle Graphics

No matter the type of business you run, vehicle graphics can be an effective mobile advertising solution. Here are some common sizes for vehicle graphics:

  • Car magnets: 12″ x 24″ or 18″ x 24″
  • Vehicle lettering: Varies depending on the vehicle model and available space
  • Full vehicle wraps: Custom-sized based on vehicle dimensions

Making the Right Choice: Factors to Consider for Sign Sizes

When selecting sizes for sign printing Los Angeles or outdoor advertising, there are various factors to consider in order to make the right choice. It is important to keep in mind that bigger isn’t always better; instead, the size should be chosen based on the context of where and how it will be used.


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